Great British Food Cycle

great british food cyclegreat british food cycle

Well, what would you do if a moustachioed man, wearing tweed plus fours, on a butcher’s bike called Betsy, propositioned you?

Tim Keates spent 44 days cycling from John O’Groats to Lands End (on Betsy, the butcher’s bike), delivering local food from one producer to the next, in an endeavour to make a chain link through Britain and raise awareness of the fantastic locally produced food we have in this country. His story and personal project is the  Great British Food Cycle.

The proposition was to design some material for a small exhibition and celebratory event to mark Tim’s achievement, acknowledge the producers who participated, and to show the story of his amazing, and ever-so-slightly barking mad, journey. It involved food, drink and design! What could I say? … I said Yes! What an interesting project, and right up my street. It culminated in a lovely gathering just a couple of days ago, with food, drink and like-minded people bonding over bread-making recipes and such-like. The texts and images can currently be seen at the Salt & Pepper cafĂ©, in Southfields – a really friendly little place that serves great food and runs its own Supper Club.


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